Conversion Rate Optimization

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Conversion Rate Optimization

 

Eliminate friction between your customers + business goals

 

A successful conversion rate optimization program intelligently uses your site analytics, testing tools, user testing and surveys to find friction or elevated areas of abandonment on your site to hypothesize new tests and run them consistently, turning small incremental improvements into larger wins, building upon each test outcome to progressively improve your sites conversion rate.

 

Our CRO programs are extremely efficient and deliver strong, sustained ROI for your brand, improving the performance of all acquisition tactics. Pervasive, always on testing is the way forward for our clients. Our conversion rate optimization programs are structured to feature a built-in backlog of tests ready to launch when a current test reaches statistical significance, ensuring that we are always testing and driving your brand forward. We build test plans that allow us to run multiple test tracks concurrently, looking at page types, elements and paths, among other items, as testing candidates.

 

In our experience, we have found that CRO is most successful when deployed externally to an organization in an agency relationship managed by a team compensated to drive conversion rate improvement. Internal brands teams will often not challenge higher ups even though a bold testing strategy is required to deliver meaningful gains. When internal teams aren’t empowered to challenge the status quo, success stalls. Internal teams are also often tasked with other marketing channels to manage and testing often falls by the way side when a resource is asked to manage multiple channels that take their attention away from testing.

 

Conversion rate optimization is ultimately about measuring and understanding the behaviors and preferences of your most important asset, your end customer. CRO is one of the core digital performance marketing practice areas we offer to generate sustained demand, new customer acquisition and revenue for our clients. Thoughtful Digital will help your company author a testing strategy with clearly defined goals, creating a champion/challenger mentality within your organization to replace subjective decisioning with objective results, driving long term value for your brand.

 

Our CRO programs are extremely profitable for our clients, having driven hundreds of millions in incremental revenue, making all digital acquisition programs much more efficient, stretching our clients dollars further while creating a better user experience for their customers.

 

Let’s talk today about how we can help you reach and exceed your eCommerce with a thoughtfully managed conversion rate optimization program.

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