Increase lifetime customer value from brand loyalists; reengage lapsed customers.
Are you leveraging email marketing to continue to grow your list of prospective customers? Are you re-engaging past purchasers and loyalists to effectively increase lifetime consumer value? Email should never be an afterthought in your marketing mix but should be considered one of your most powerful assets in digital to thoughtfully convert prospects and encourage repeat consideration from past buyers, driving incremental orders, revenue and return for your business.
As marketers, we know that acquiring customers is a challenging proposition, but not having a clear strategy for staying engaged and top of mind with current or lapsed customers is just as critical and extremely efficient, providing you are producing quality content at a reasonable cadence. Opted in email users are familiar with your brand, have most likely purchased from you before and are more easily swayed to purchase again.
Think beyond system generated emails and use this powerful channel to upsell, cross sell and even incent your loyalists to prospect and refer new customers to you. Segment and personalize your customers into logical buckets and introduce them to new or complimentary products that you offer.
Always capture emails and ask for users to opt-in. Provide them with something of value and they will remain loyal readers and those incremental orders will continue to fall in line and support your business growth goals.
Let’s talk today about how we can help you thoughtfully drive better performance from your email marketing and loyalty programs, driving increased conversion rate, average order value and increased lifetime customer value for your organization.