Local

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Local

 

Connect clicks to bricks and drive physical store demand

 

Smartphones have become the consumers ‘point of decision’ and embracing this fact has helped our clients succeed by defending their turf and trumping competitors by smartly leveraging our local search and location distribution management services.

 

We live in a mobile first world today. Consumers expect to find local results seamlessly, whether they are using search, a mapping application or voice search on their phones. Eliminating friction in the purchase process by making it effortless for your customers to find a store near them is important to maximize revenue contribution from your eCommerce channel while also driving additional revenue to your physical retail store footprint.

 

Making it easy for consumers to find your physical store locations has always been extremely important and being able to value the influence of driving a visitor in store from digital is vital for brands going forward. Your website is your largest store window and is increasingly important for driving traffic into your physical stores. Assigning value and measuring online to offline intent, store visits and revenue driven from these activities is critical for success in today’s frantically fragmented landscape.

 

At Thoughtful Digital, we manage local across multiple channel touchpoints on your behalf, from organic and paid search, to device centric strategy, to mobile display, paid social and extended location distribution management, we optimize then proactively monitor and maintain the integrity of your store location data, ensuring that NAP (name, address, phone) data is accurate for every location across the distribution landscape. We actively manage NAP data to correct any incorrect data that may arise and rapidly correct changes as your physical store footprint evolves.

 

We successfully manage local programs for companies with hundreds of geographically dispersed locations, helping them to ensure the accuracy of their data and to measure digitals contribution to their physical stores.

 

Let’s talk today about how we can help you thoughtfully craft a local program to drive sustainable visibility, reach and profitable performance for your organization.

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