Paid Search (SEM)

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Paid Search (SEM)

 

Efficiently reach and acquire new customers

 

At Thoughtful Digital, we have honed our craft creating and managing enterprise paid search programs for over fifty of the largest and most respected retail brands on the planet. Our deep experience building award-winning highly efficient programs at scale ensure we know how to meet and exceed your digital paid search demand and lead generation goals, today, tomorrow and for years into the future.

 

We are hands on managers, in accounts every day to find incremental gains and to test new opportunities—the ‘set it and forget it’ model of far too many agencies is the enemy of a successful SEM program and counter to our culture. SEM is an extremely dynamic, competitive and ever evolving channel. Traditional media plan management doesn’t work this channel—nor does automation outside of ad scheduling. Years and ears to the ground every day is what leads to consistent growth and efficiency gains.

 

A successful paid search program starts and ends with our extremely talented paid media teams. Our team members are A+ players—we don’t have a B team, or worse, hand your account to an intern to manage after the pitch team wows you like so many agencies do. Our teams learn the in and outs of your business and integrate seamlessly with your teams and agency partners, becoming trusted partners and a true extension of your internal teams that you can count on to deliver.

 

From account structure, to team processes, to budgeting, bidding, targeting, localization, internationalization, copy testing, ad extensions, landing page recommendations, reporting, ad scheduling and all the minutiae that a successful SEM program consists of, we manage this channel on a daily basis on behalf of our clients thoughtfully, always seeking new efficiencies and opportunities for growth.  Because that’s what it takes to be successful.

 

Let’s talk today and thoughtfully apply our paid search media management experience to your unique business, its vertical, competitive set and KPI’s in order to drive sustainably profitable success for your business.

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