Drive more conversions with digitally informed direct mail.
Blurring the lines between digital and traditional direct mail, programmatic direct mail leverages the targeting and analytics from digital with the ability to deliver a physical brand asset into a user mailbox within 24-48 hours after visiting your site, completing a form or making a purchase.
Perfect for brands seeking to better connect online to offline or for those with longer purchase consideration windows, think of programmatic direct mail as a tangible digitally informed display media buy that you know your prospect will see.
We use programmatic direct mail to successfully retarget eCommerce shoppers who have not yet converted on site, to drive in store consideration and purchase for our clients with physical store locations. Match rates are high in this channel and the ability to rapidly print, ship and deliver a direct mail asset to a user is new, unique and goes above and beyond what consumer expect today, driving high conversion rates and ROAS for this emerging tactic.
How can we help you add this powerful new tool to your quiver? Let’s talk today about your direct mail program and how we can help you thoughtfully implement and manage this program to grow your brand.