Visually reach and convert users with programmatic display
As one of the first digital advertising mediums, digital display media has matured into a huge channel with literally hundreds of vendors, agencies, ad tech companies, publishers, networks, exchanges and DSP’s and platforms all touting their ability to acquire new customers, convert undecided shoppers and conquest against your competition while simultaneously building the strength of your brand at an efficient ROAS.
Display is not without its detractors and drawbacks, however. We often find brands being taken advantage of by vendors or agencies taking undo credit for display programs, either by using overly generous view attribution windows as a crutch to shore up questionable or unprofitable click-based performance (taking credit from channels that actually drive orders) or worse, trading desks set up as agency profit centers to capture spreads in programmatic display that cost your brand dearly and handicap your ability to grow your eCommerce business.
At Thoughtful, we are candid and transparent in our relationships and how we operate our business. We are vendor agnostic and don’t believe in the trading desk model. What then is our goal for recommending a programmatic performance display program for a client? Because it will help you grow your business efficiently and profitably, period. Programmatic display is a core digital channel we utilize to build an integrated digital performance marketing program tailored to meet each clients unique goals.
Our agnostic model eliminates the clear bias and conflicts of interest that exist with agency trading desks and dedicated vendor partners, allowing us to quickly pivot when we uncover a better performing partner through our active vendor testing methodology.
Our seasoned creative team resources know what converts online and our proven, repeatable best practices deliver creative assets that convert while enhancing your brand perception and ability to acquire new customers.
Let’s talk today how we can help you thoughtfully navigate the display media ecosystem successfully to drive maximum performance for your organization.